1. Enterprise Collaboration
For the collaboration with Microsoft Lync (formerly called Communications Server). Lync offer the same services via Cloud Computing. Skype has a similar function called Skype Connect.
2. Increasing Use of Bing
Microsoft will use Skype to enhance the use of Bing. Skype has more than 660 million users worldwide, with 170 million active users.
3. Windows 7 Phone Support
Help improve Windows 7 Phone service by integrating Skype into the operating system itself.
4. Keeping the hands of competitors
Microsoft to buy Skype not only to obtain the benefits it offers, but also to keep from the hands of competitors like Google and Facebook. If Google bought Skype, it would be a disaster for Microsoft.
5. Build brand / brand
Microsoft’s purchase of Skype is to build brand value of Microsoft’s sales. According to Millward Brown’s 2011 BrandZ; Apple is the brand’s most expensive $ 153 billion. Microsoft is ranked the 5th brand worth $ 78 billion.
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